ECommerce Fast Start

Don’t forget to include on your email newsletter or blast this week about your final holiday delivery schedule and product availability. This is the time to turn off all your out of stock products and focus only what you can ship this final 2 weeks  leading up to December 24th.

Amazon is offering free delivery holiday extension on their site, so its important that on your website whether you compete with Amazon or not that you step up to the plate because Amazon is the standard in which most if not all ecommerce business are being compare to consciously or unconsciously by the online shoppers.

Also, this is good opportunity to be active on your facebook fan pages if you have one. Remember to stay on top of the conversation and be proactive. All interactions now will have future benefits hopefully during the slower time of the year for your business.

Good luck on the rest of the holiday shopping season. Its not too late to start thinking or working on your first of the year marketing campaigns. Take what you’ve learn this season and keep the pedal to the metal with your marketing strategies.

What if you could still make money by sending your traffic to your brick & mortar competition, would you do it?

I came across this article and I thought, wow, that is actually a cool idea. Lots of consumers do their research online but really want to buy it locally so they can see and touch the goods before buying. Instead of having your website’s visitor running all over town, why not set up a “coopetition” with local brick & mortar competitors in different parts of the country, using a zip code finder.  Should they choose to buy it locally, you’re steering your visitor to these stores and becoming a resource/directory for local stores. This would be like a reverse affiliate program, where your website serves as a catalog resource, pushing traffic to the local suppliers. You could use your website’s traffic to garner a piece of the business that you are NOT partaking in because you have no local physical presence.

Now, where it would get complex is to attempt to track your role in the local sale, but that’s another subject matter, and certainly something to think about. Does anyone have any experience with this program? Would you know how the online merchant can keep tabs on his share of the revenue?

To read the article I’m referring to, click here

I realized that I still haven’t explained what eCommerceFastStart.com based on my post a few days ago. So here goes.

eCommerceFastStart is a collaboration between Dan Theis and myself on the subject of helping ecommerce entrepreneur grow their business. I’ve have known Dan since 2004. I had signed up for several of his training program on SEO, PPC and Link Building.

Along the way, Dan also coached me in the best practices for ecommerce businesses. I have to say I learned a lot from Dan and it wouldn’t be a stretch to say that he was a huge factor in my success at AmericanBridal.com

We’ve been talking about partnering up for years, but I’ve always been too busy growing AmericanBridal and he with his training programs.

Ecommerce Fast Start is about focusing on ecommerce entrepreneurs. Its about training and teaching best practices for ecommerce operation, seo, ppc, marketing, and everything in between. It’  about growing your businesses to achieve the entrepreneur dream while minimizing the growing pain that is part of growth.

Some of the things that we’re working on now are:

• Ebook
• Content videos
• Training Webinars (structure)

Although we have a strong ideas on what our training webinars will be focusing on, we want to wait to see what kind of feedback we get from you our readers. We don’t want to design a training webinar and then expect that you’ll just sign up. We want our training to be geared to your needs and points of concerns.

So talk to us, leave comments here to let us know which aspects of eCommerce bring you the most headaches.  what keeps you up at night and gives you the most frustration? Whether it be email marketing, SEO, running your warehouse fulfillment or managing employees, we’re happy to hear what you have to say.