SEO   –  Title Tag Mistakes

Mistake #1 – Having the same title tag through out the entire site

Many websites, whether they are informational or Ecommerce, often do not pay attention to the Title Tags of their web pages. The most common error is that the webmaster inserts the domain name as the first keyword, and then a tag line about their site or business.

The fix for this error is to enter your primary keyword (what your site is about) and then, if you insist on entering  your domain name, put it at the end. I personally would omit the domain name altogether–space is valuable, and you only get 65  to 70 characters before Google  cuts if off the search results, which means that your average searcher wouldn’t even see it.

Mistake # 2 – Repeating the same title tags on many pages

Lets say that although the webmaster was smart enough to have a different title tag for the homepage, another all too common mistake is that the subsequent pages of the website share the same title tags.

The fix for this is to dissect what that page is really about and why you even bothered with creating a page that is basically the same as another. Okay, it may not be the same as another page you say, so make sure that your title tag is indeed unique and not duplicated or conflicting with another page on the topic or content.

Mistake # 3  – Not using keywords that your customers are using

Never mind that you’re the expert in this field.  I know you do it for a living and you should know what the keywords are, right? Wrong! It doesn’t really matter what you say: it’s what your customers search for that matter. In the end, the customer is always right (you want their money right ?– I mean their business!)?  So, use their language and wording to ensure that your site is relevant and found on the search engines.

There are a few other points about Title Tags for websites, but they are relatively minor and the above, I think, are the most crucial ones to get right.

PS: The reason why these mistakes are still so common is because most small businesses hire designers who are great at designing beautiful websites, but are not familiar with SEO and therefore, they just upload the content that the business owner supplies.